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The amenity arms race is over. The profit center era has begun. 

HousingWire · 2026.07.01 · 2026.07.01 07:14 · 👁 52

Facing strict fee regulations and tight margins, multifamily operators are no longer bundling costly amenities into rent. Instead, they are transforming spaces like pools and gyms into opt-in, revenue-generating profit centers.

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