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The spring selling season that wasn’t: Why builders are pivoting to margin recovery

HousingWire · 2026.06.30 · 2026.06.30 07:00 · 👁 57

Mortgage rates are expected to stay in the 6%–6.5% range for 3 years, limiting volume-driven growth. Builders are prioritizing margin recovery through standardized design, faster permitting and connected workflows that reduce rework and carrying costs.

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